Product
Our focus on circularity encompasses a range of initiatives aimed at promoting sustainable practices throughout the product lifecycle. These include, among others, educating stakeholders on circularity principles, defining clear technical and/or biological cycles for products, preparing for active cycling through proper infrastructure and processes, increasing demand by incorporating cycled and/or renewable content, ensuring material compatibility for technical and/or biological cycles, providing circularity data and cycling instructions, exploring circular design opportunities and fostering innovation through WIK LABS, designing products with disassembly in mind, and actively engaging in product cycling.